How To Create The ‘It’ Factor

Founder of The College of Confidence (Trish Blackwell Coaching). Expert at helping high-achievers think bigger and achieve more.

The difference between the entrepreneurs who “make it” and those who don’t has nothing to do with their product, their website or their pricing. It is not attached to the number of social media followers they have or how many years of prior experience in the field they had before launching on their own.

What separates the best from the rest in entrepreneurship is belief. Believing in oneself and in one’s vision is a form of art, and one that, when practiced daily, transforms a blank canvas into a masterpiece.

Most people talk about belief, and the need to have it, but very few people set aside the time to do “belief work.” When you prioritize belief work in your daily business practices, your belief in your own success becomes unstoppable. Most of us aren’t thinking big enough, not because we don’t want to, but because we don’t know how to believe big enough and consistently enough to do even bigger things than we currently think are possible.

Believing in oneself takes focus and commitment. A belief is simply a thought repeated over and over until it becomes true to the person. Therefore, those who really believe in themselves, in their mission and in their vision, are simply excellent at their commitment to repeating over and over the thoughts they want to make true.

The good news is that anyone can create powerful beliefs, ones that propel a company forward, that scale revenue and that spark change around them through the practice of intentional thought creation. Intentional thought creation is the focused identification of a desired belief, broken into milestone or stepping-stone thoughts that will create powerful neural pathways to the belief.

The practice of intentional thought creation is valuable for leadership, management and business growth and can be implemented to create a team culture that breeds excellence and collaboration.

To intentionally create a thought, first identify the belief you want that thought to build to. For example, want to believe that you can sign a series of robust keynote-speaking gigs for this upcoming year and to triple the revenue your business brings in? Start by cultivating intentional thoughts like, “I am a dynamic speaker who engages audiences unlike anyone else,” or “I am becoming the most highly sought-after speaker in my niche, and each day I am creating more connections that will create opportunities.”

The next step is to repeat the thoughts — by writing them in a journal, by speaking them out loud, by jotting them down on a Post-it note, by texting them to yourself — on a daily basis, multiple times per day. This diligence creates the beginning of new neural pathways with each repetition, making the thought more and more believable. Eventually, the intentional thought will become a default belief.

Once you have established a new belief, it’s time to scale your belief to a higher level. Did you finally believe that you could create $100,000 a month in your business, and then achieve it? It’s time to believe you can create $200,000 a month. You might not yet believe that it’s possible to double your business, and you might not even know how, but that’s where “belief ladders” come in. Belief ladders empower you to release the “how” and instead focus on the progressive possibility of believing it to be realistic and reachable.

In a belief ladder, write out the “reach belief” you want to believe is possible. A reach belief is a belief or goal you want to believe is possible but are still struggling with doubts about how “realistic” it is or how it can really be done. Next, write out what you currently believe is possible. Then, identify a few milestone beliefs that you can use to move and progress in your belief of what is possible. The more comfortable you get with a belief, the more you will embody it, and the more easily you will achieve it. Going back to our example of a $200,000 month of business, your belief ladder milestones could be as simple as the following progression:

• I can create $100,000 in a month with ease and balance.

• I can create $125,000 in a month with ease and balance.

• I can create $150,000 in a month with ease and balance.

• I can create $175,000 in a month with ease and balance.

• I can create $200,000 in a month with ease and balance.

Some belief ladders aren’t as linear. For example, if you have a goal of being an established leader in your industry, but don’t quite yet believe that you stand out, your belief ladder might look like this:

• I am building my network and connections in my field, and with time I will build influence.

• I am passionately committed to mastering knowledge and learning voraciously about anything associated with my field.

• I show up consistently and creatively with innovative ideas for my field.

• I am becoming someone who contributes powerfully in my field.

• I am the leading expert of ________ in my field.

• I am a highly sought-after expert and leading influence in my field.

Incorporating the art of belief into your daily business practices does more than just expand your potential; it gives your business the “it” factor. Human nature is drawn to leadership that leads with confidence, or, that is, belief in itself. Being bold enough to think bigger and believe bolder will differentiate you from your competitors and magnetize people to you in a magical way that only belief leadership does.

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