Singer Harry Styles and businesswoman Kylie Jenner are leading the way when it comes to 2022’s most popular celebrity nail art trends, according to new research by professional nail product supplier Naio Nails.
Styles received 123 hits a day last year, based on Google search data, thanks to his iconic manicures. These looks included a black and turquoise mixed manicure at the Met Gala, as well as smiley faces and fruit designs – a nod to his hit songs Kiwi, Cherry and Watermelon Sugar.
His nail art looks received 44,760 searches in total in 2021, and that’s more than some of that year’s most influential celebrities, such as influencer Molly-Mae Hague and singers Billie Eilish and Ariana Grande.
Celebrating his love for nail art, Styles even had a pop-up nail bar at this year’s Coachella, with festival-goers able to get a free manicure from his beauty brand, Pleasing.
This Google search data shows that a new design from a prominent celebrity or a cult TV show has the power to turn the tide on nail trends – be it minimalist flowers, green gingham or leopard print.
Meanwhile, influencer and beauty entrepreneur Kylie Jenner came second on the list with 3,200 searches per month last year – an average of 38,400 in total, the report found.
Jenner’s nails are one of the most iconic parts of her personal brand, and with her claiming to have her nails done every week, the variety of nail inspiration is almost never-ending.
Her recent nail art looks have included classic French tips, pearl-encrusted nails, stiletto shapes, paisley-themed neutrals, ombré, checkerboards, and plenty of polka dots.
TV show Euphoria has also contributed to the trend for bold and detailed nail art, with intricate designs courtesy of nail artist Natalie Minerva making an appearance in some of the hottest nail trends for spring/summer 2022.
Creative nail art saw a surge in popularity in 2021, with many people asking their nail technicians for intricate designs and contemporary styles to stand out from the crowd.
In 2022, this demand is only increasing, and more people are looking to influential celebrities for their nail inspiration.
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Lead pic: Instagram/@jennynails